AAA Rebranding Implementation Plan

Audit · Align · Automate → Audit · Align · Augment

Status: Ready for Execution
Estimated Effort: 4-6 hours
Priority: High

---

Executive Summary

This document outlines the complete implementation plan for updating all references from "AAA = Audit · Align · Automate/Architect" to "AAA = Audit · Align · Augment" across the GrowthFlowEngineering website and documentation.

---

Files Requiring Changes

Tier 1: Core Service Pages (Priority: Immediate)

File	Changes Required
docs/en/services/index.md	Update "Architect" → "Augment" in 5+ places
docs/en/services/aaa-transformation-launchpad.md	Full page rewrite for Augment framing
docs/en/services/aaa-architect/index.md	Rename or redirect to aaa-augment
docs/en/gfe-canon.md	Update 10 Commandments if AAA is mentioned
docs/en/overview.md	Update company overview AAA references

Tier 2: Blog Posts & Content

File	Changes Required
docs/en/blog/posts/law-6-audit-first-align-second-automate-last.md	Major rewrite - title and content
Any other blog posts mentioning AAA	Search and update

Tier 3: Translated Content (5 Languages)

Language	Folder	Status
Spanish	docs/es/	Needs translation of updates
Hindi	docs/hi/	Needs translation of updates
German	docs/de/	Needs translation of updates
French	docs/fr/	Needs translation of updates

Tier 4: Configuration & Metadata

File	Changes Required
docs/.vitepress/config/en.ts	Update nav/sidebar labels if needed
docs/.vitepress/config/shared.ts	Update any shared AAA references
VitePress theme files	Check for hardcoded text

---

Detailed Implementation Steps

Step 1: Update Core English Content

# Files to update:
docs/en/services/index.md
docs/en/services/aaa-transformation-launchpad.md  
docs/en/services/aaa-architect/index.md
docs/en/overview.md
docs/en/gfe-canon.md
docs/en/getting-started.md

Key replacements:

• "Audit · Align · Architect" → "Audit · Align · Augment"
• "Audit, Align, Architect" → "Audit, Align, Augment"
• "audit, align, architect" → "audit, align, augment"
• "automation" (in AAA context) → "augmentation"
• "automate" (in AAA context) → "augment"

Step 2: Handle the aaa-architect Folder

Option A (Recommended): Keep folder, update content

• Rename conceptually to "aaa-augment" messaging
• Add redirect from old URLs
• Update the canonical pointer page

Option B: Create new folder, redirect old

• Create docs/en/services/aaa-augment/
• Set up redirect from /services/aaa-architect/ → /services/aaa-transformation-launchpad/

Step 3: Update Blog Post (Law 6)

The blog post law-6-audit-first-align-second-automate-last.md needs:

• Title change: "Audit First, Align Second, Augment Last"
• Content update to reflect augmentation philosophy
• URL redirect from old slug if slug changes

Step 4: Update Navigation & Config

Check and update:

• docs/.vitepress/config/en.ts - sidebar/nav items
• Any hardcoded text in theme components

Step 5: Translate Updates to Other Languages

For each language (es, hi, de, fr):

1. Update services/index.md
2. Update services/aaa-transformation-launchpad.md
3. Update services/aaa-architect/index.md
4. Update any blog posts
5. Update overview and getting-started pages

---

Search & Replace Patterns

Safe Global Replacements

"Audit · Align · Architect" → "Audit · Align · Augment"
"Audit, Align, Architect" → "Audit, Align, Augment"
"audit, align, architect" → "audit, align, augment"

Context-Sensitive Replacements (Review Each)

"Architect" (when referring to third A) → "Augment"
"automation backlog" (in AAA context) → "augmentation backlog"
"automate workflows" → "augment workflows"

Do NOT Replace

"Architect" (when referring to L2 skill level)
"automation" (when discussing actual automation tools)
"data architect", "system architect" (job titles)

---

Validation Checklist

After implementation:

• [ ] npm run docs:build completes without errors
• [ ] All internal links work (no 404s)
• [ ] Services index page displays correctly
• [ ] AAA Launchpad page displays correctly
• [ ] Blog post URLs work
• [ ] Navigation shows correct labels
• [ ] Search returns updated content
• [ ] All 5 languages build correctly

---

Rollback Plan

If issues arise:

1. Git revert to commit before changes
2. Redeploy previous version
3. Investigate issues in dev environment

---

Timeline

Day	Task
Day 1	Update English core pages (services, overview)
Day 1	Update blog posts
Day 1	Test build and deploy
Day 2	Update translated content (es, de, fr, hi)
Day 2	Final testing across all languages
Day 3	Monitor for issues, fix any broken links

---

Notes

1. The Philosophy Change: This isn't just find-replace. The philosophy shifts from "AI does the work" to "AI amplifies human work." Review each page for messaging alignment.

2. Skill Levels: Keep "Architect" as the L2 skill level name. Only change AAA framework references.

3. External Links: Update any Cal.com booking links descriptions if they reference "Automate."

4. SEO Consideration: Old URLs should 301 redirect to new URLs to preserve search rankings.

---

Approval

• [ ] Content approved by leadership
• [ ] Technical implementation reviewed
• [ ] Ready for deployment

---

Document created: 2026-01-17
Last updated: 2026-01-17