GrowthFlowEngineering Methodology

Introduction

GrowthFlowEngineering is a human-and-AI aligned management consulting firm helping enterprises operationalize AI across Revenue Operations, Finance, Risk, and capability development. Our methodology pours structure into every engagement through five Intellectual Properties that make value auditable, measurable, and tied to the people who deliver it.

AAA (Audit · Align · Automate)

AAA is the transformation system we use to understand the enterprise landscape, align leaders, and automate actionable workstreams.

1. Audit the existing systems, data flows, and decision gateways across RevenueOps, Sales, Finance, and Talent.
2. Align leadership narratives, KPI priorities, guardrails, and stakeholder commitments so AI becomes a shared operating rhythm.
3. Automate with human-in-the-loop guardrails, orchestrated AI agents, and monitoring playbooks that respect compliance and judgment.

ValuationOps

ValuationOps is our KPI bible. It codifies RevenueOps, EBITDAOps, CashflowOps, FreeCashFlowOps, and StoryOps measurements so you can tie every AI pilot back to predictable value.

• RevenueOps: pipeline conversion velocity, win-quality, renewal improvements.
• EBITDAOps: cost-to-serve, margin per customer, and automation ROI.
• CashflowOps: working capital optimization, DSO, and billing integrity.
• FreeCashFlowOps: capital efficiency and readiness for reinvestment.
• StoryOps: narrative metrics that help board rooms, investors, and teams feel the transformation.

Every engagement comes with dashboards that blend these KPIs with AI change signals so leadership sees value in real time.

IRI (Internal Risk Index)

IRI is your enterprise full-body checkup. It measures:

• Capability readiness: tools, playbooks, data maturity, and skills.
• Exposure: regulatory, ethical, and operational risks introduced by automation.
• Love feed: qualitative signals from ValueLogs, interviews, and retrospectives that uncover hidden friction.

IRI reports include readiness scores, mitigation playbooks, and actionable heatmaps that show where AAA and automation can safely scale.

ValueLogs

ValueLogs is the primitive that records how work happens today:

• StartTime & EndTime: precise duration of every task.
• Activity: what was done, in whose context.
• ProofOfActivity: documents, recordings, or outputs attached to the log.
• LEOtag: GrowthFlow tag that classifies the work as Learning, Earning, or Org Building.

These logs create a consistent baseline to measure AI-driven efficiency gains and ensure every team member’s effort is visible.

GFE-Skill System

The GFE-Skill System maps Marketing, Sales, and Finance skill tuples across your organization. It integrates with ValueLogs so learning time feeds the skills dashboard, gaps guide coaching, and progress aligns with AAA automation waves.

1. Learning signals (LEOtag = Learning) update the skill ledger.
2. Task proficiency emerges from ValueLogs narratives and ProofOfActivity evidence.
3. Skill + AI pairings inform what automation should augment versus what humans should continue to own.

Transformation Lifecycle

1. Discovery & AAA Audit – Document the org, processes, and automation readiness.
2. ValuationOps Blueprint – Establish the KPIs that stakeholders care about.
3. IRI Snapshot & ValueLogs Baseline – Measure risk posture and current effort.
4. AI Activation – Introduce GrowthFlowAI, GPT agents, and orchestration with monitoring playbooks.
5. Skill + StoryOps Feedback – Use the GFE-Skill System and StoryOps narratives to signal learning and wins.

This lifecycle closes the loop from understanding to automation to people development.

Next Steps

• Download the ValueLogs template to start baseline tracking.
• Request a live AAA session to audit your current state.
• Subscribe to the Insights feed for ValuationOps updates and risk narratives.