Lead Gen Suite Architecture

ValuationOps Layer: Revenue Ops

In the GFE Skill System, the Lead Gen Suite is responsible for filling the top of the funnel.

It is not enough to have "some marketing." You need a structured set of flows that systematically capture demand. This suite contains 10 canonical flows designed to cover all major market capture motions, from outbound to inbound to product-led growth.

Suite Stats

• Flows: 10
• Key Processes: 10
• Primary KPIs: Pipeline, Leads, CAC, PQLs

---

The Flow Map

We structure the Lead Gen Suite into 3 distinct categories:

graph LR
    Suite[[Lead Gen Suite]]
    
    subgraph "Outbound"
    F1([Digital Lead Gen])
    F2([Social Selling])
    F3([Cold Calling])
    end
    
    subgraph "Inbound & Channel"
    F4([Inbound Content])
    F5([Paid Acquisition])
    F6([Webinars])
    F7([Conferences])
    F8([Partnerships])
    end
    
    subgraph "Product & Service"
    F9([PLG])
    F10([SLG])
    end
    
    Suite --> F1
    Suite --> F2
    Suite --> F3
    Suite --> F4
    Suite --> F5
    Suite --> F6
    Suite --> F7
    Suite --> F8
    Suite --> F9
    Suite --> F10

---

1. Digital Lead Gen (Email)

Objective: Scale outbound revenue via automated email sequences.

Process: PROC-REV-OUTBOUND-EMAIL-01 (coming soon)

This flow orchestrates:

• Marketing: M-004: List Building (coming soon)
• Sales: S-004: Outbound Sequencing (coming soon)
• Finance: F-004: CAC Analysis (coming soon)

Primary KPIs:

• Outbound Pipeline (coming soon)

---

2. Social Selling (LinkedIn)

Objective: Leverage personal brands to drive mid-market pipeline.

Process: PROC-REV-OUTBOUND-SOCIAL-01 (coming soon)

This flow orchestrates:

• Marketing: M-101: List Building & Enrichment (coming soon)
• Sales: S-101: Connection Request Outreach (coming soon)
• Finance: F-101: Attribution & CAC (coming soon)

Primary KPIs:

• Social Selling Index (SSI) (coming soon)

---

3. Cold Calling (Telephony)

Objective: Validate phone as a scalable channel via high-velocity power hours.

Process: PROC-REV-COLD-CALL-01 (coming soon)

This flow orchestrates:

• Marketing: M-006: Mobile Enrichment (coming soon)
• Sales: S-006: Power Hour (coming soon)
• Finance: F-006: Cost Audit (coming soon)

Primary KPIs:

• Connect Rate (coming soon)

---

4. Inbound Content & SEO

Objective: Build high-authority organic traffic engine.

Process: PROC-REV-INBOUND-CONTENT-01 (coming soon)

This flow orchestrates:

• Marketing: M-301: Content Strategy (coming soon)
• Sales: S-301: Lead Magnet Conversion (coming soon)
• Finance: F-301: Attribution & CAC (coming soon)

Primary KPIs:

• Organic Visibility Score (coming soon)

---

5. Paid Acquisition (Ads)

Objective: Scale immediate lead generation with controlled efficiency.

Process: PROC-REV-INBOUND-PAID-01 (coming soon)

This flow orchestrates:

• Marketing: M-401: Paid Keywords (coming soon)
• Sales: S-008: Speed-to-Lead (coming soon)
• Finance: F-008: Unit Economics (coming soon)

Primary KPIs:

• ROAS (coming soon)

---

6. Webinars

Objective: Drive thought leadership and mid-funnel engagement.

Process: PROC-REV-INBOUND-WEBINARS-01 (coming soon)

This flow orchestrates:

• Marketing: M-501: Event Program Strategy (coming soon)
• Sales: S-501: Sales Enablement & Follow-up (coming soon)
• Finance: F-009: ROI Calculation (coming soon)

Primary KPIs:

• Event Registrations (coming soon)

---

7. Conferences & Trade Shows

Objective: High-ticket relationship building and enterprise lead capture.

Process: PROC-REV-INBOUND-CONF-01 (coming soon)

This flow orchestrates:

• Marketing: M-720: Conference Program Strategy (coming soon)
• Sales: S-720: On-site Lead Handoff (coming soon)
• Finance: F-720: Event Costing & ROI (coming soon)

Primary KPIs:

• Conference ROI (coming soon)

---

8. Partnerships & Referrals

Objective: Scale indirect revenue via partners and happy customers.

Process: PROC-REV-INBOUND-PARTNERS-01 (coming soon)

This flow orchestrates:

• Marketing: M-610: Partnership Strategy (coming soon)
• Sales: S-610: Partner Lead Handoff (coming soon)
• Finance: F-610: Referral Costing (coming soon)

Primary KPIs:

• Partner Sourced Pipeline (coming soon)

---

9. Product-Led Growth (PLG)

Objective: Monetize user activation directly via product workflows.

Process: PROC-REV-PLG-01 (coming soon)

This flow orchestrates:

• Marketing: M-820: Activation Funnel Design (coming soon)
• Sales: S-801: Define PQL & Handoff (coming soon)
• Finance: F-820: Monetization Experiments (coming soon)

Primary KPIs:

• Activation Rate (coming soon)

---

10. Service-Led Growth (SLG)

Objective: Monetize service activation and up-sell via high-touch workflows.

Process: PROC-REV-SLG-01 (coming soon)

This flow orchestrates:

• Marketing: M-920: Service Onboarding Design (coming soon)
• Sales: S-901: Define SQ & Handoff (coming soon)
• Finance: F-920: Service Monetization (coming soon)

Primary KPIs:

• Service Activation Rate (coming soon)

---

Traceability Chain

Upstream Layer: Revenue Ops

Component Processes:

• PROC-REV-OUTBOUND-EMAIL-01
• PROC-REV-OUTBOUND-SOCIAL-01
• PROC-REV-COLD-CALL-01
• PROC-REV-INBOUND-CONTENT-01
• PROC-REV-INBOUND-PAID-01
• PROC-REV-INBOUND-WEBINARS-01
• PROC-REV-INBOUND-CONF-01
• PROC-REV-INBOUND-PARTNERS-01
• PROC-REV-PLG-01
• PROC-REV-SLG-01

---

FAQ

Q: Which flow should I start with?
A: For early-stage B2B, start with Outbound (1.1, 1.2) for control. For scale-ups, prioritize Inbound (4, 5) for long-term compounding.

Q: Who owns this suite?
A: The Head of Demand Generation or VP of Marketing.

---