Lead Gen Suite Architecture
ValuationOps Layer: Revenue Ops
In the GFE Skill System, the Lead Gen Suite is responsible for filling the top of the funnel.
It is not enough to have "some marketing." You need a structured set of flows that systematically capture demand. This suite contains 7 canonical flows designed to cover all major B2B acquisition channels, from outbound to inbound to partnerships.
Suite Stats
- Flows: 7
- Key Processes: 7
- Primary KPIs: Pipeline, Leads, CAC
The Flow Map
We structure the Lead Gen Suite into 2 distinct categories:
graph LR
Suite[[Lead Gen Suite]]
subgraph "Outbound"
F1([Digital Lead Gen])
F2([Social Selling])
F3([Cold Calling])
end
subgraph "Inbound & Channel"
F4([Inbound Content])
F5([Paid Acquisition])
F6([Webinars & Events])
F7([Partnerships])
end
Suite --> F1
Suite --> F2
Suite --> F3
Suite --> F4
Suite --> F5
Suite --> F6
Suite --> F71. Digital Lead Gen (Email)
Objective: Scale outbound revenue via automated email sequences.
Process: PROC-REV-OUTBOUND-EMAIL-01 (coming soon)
This flow orchestrates:
- Marketing: M-004: List Building (coming soon)
- Sales: S-004: Outbound Sequencing (coming soon)
- Finance: F-004: CAC Analysis (coming soon)
Primary KPIs:
- Outbound Pipeline (coming soon)
2. Social Selling (LinkedIn)
Objective: Leverage personal brands to drive mid-market pipeline.
Process: PROC-REV-LINKEDIN-OUTBOUND-01 (coming soon)
This flow orchestrates:
- Marketing: M-005: Profile Optimization (coming soon)
- Sales: S-005: Connection & InMail (coming soon)
- Finance: F-005: ROI Audit (coming soon)
Primary KPIs:
- Social Selling Index (SSI) (coming soon)
3. Cold Calling (Telephony)
Objective: Validate phone as a scalable channel via high-velocity power hours.
Process: PROC-REV-COLD-CALL-01 (coming soon)
This flow orchestrates:
- Marketing: M-006: Mobile Enrichment (coming soon)
- Sales: S-006: Power Hour (coming soon)
- Finance: F-006: Cost Audit (coming soon)
Primary KPIs:
- Connect Rate (coming soon)
4. Inbound Content & SEO
Objective: Build high-authority organic traffic engine.
Process: PROC-REV-INBOUND-SEO-01 (coming soon)
This flow orchestrates:
- Marketing: M-007: SEO Strategy (coming soon)
- Sales: S-007: Lead Qualification (coming soon)
- Finance: F-007: ROI Analysis (coming soon)
Primary KPIs:
- Organic Traffic (coming soon)
5. Paid Acquisition (Ads)
Objective: Scale immediate lead generation with controlled efficiency.
Process: PROC-REV-PAID-ADS-01 (coming soon)
This flow orchestrates:
- Marketing: M-008: Ad Management (coming soon)
- Sales: S-008: Speed-to-Lead (coming soon)
- Finance: F-008: Unit Economics (coming soon)
Primary KPIs:
- ROAS (coming soon)
6. Webinars & Events
Objective: Drive thought leadership and mid-funnel engagement.
Process: PROC-REV-EVENTS-01 (coming soon)
This flow orchestrates:
- Marketing: M-009: Promotion (coming soon)
- Sales: S-009: Follow-up (coming soon)
- Finance: F-009: ROI Calculation (coming soon)
Primary KPIs:
- Event Qualified Leads (coming soon)
7. Partnerships & Referrals
Objective: Scale indirect revenue via partners and happy customers.
Process: PROC-REV-PARTNERS-01 (coming soon)
This flow orchestrates:
- Marketing: M-010: Recruitment (coming soon)
- Sales: S-010: Referral Solicitation (coming soon)
- Finance: F-010: Commission Analysis (coming soon)
Primary KPIs:
- Partner Sourced Pipeline (coming soon)
Traceability Chain
Upstream Layer: Revenue Ops
Component Processes:
- PROC-REV-OUTBOUND-EMAIL-01
- PROC-REV-LINKEDIN-OUTBOUND-01
- PROC-REV-COLD-CALL-01
- PROC-REV-INBOUND-SEO-01
- PROC-REV-PAID-ADS-01
- PROC-REV-EVENTS-01
- PROC-REV-PARTNERS-01
FAQ
Q: Which flow should I start with?
A: For early-stage B2B, start with Outbound (1.1) for control. For scale-ups, prioritize Inbound (2.1) for long-term compounding.
Q: Who owns this suite?
A: The Head of Demand Generation or VP of Marketing.