GFE Content Opportunity Audit
Source: gfe-consulting-growth-skill-specDate: 2025-12-02 Status: Live Document
This document outlines the exhaustive list of content generation opportunities derived from the GFE Skill System specification. It maps technical schemas, documentation, and hierarchies to public-facing assets (Blogs, Services, Quizzes).
1. Completed / Templated Assets (The Foundation)
We have successfully built the "Vertical Slice" from Strategy to Execution to Value.
| Asset Type | Template | Workflow | Status |
|---|---|---|---|
| Strategy (OKR) | okr-breakdown.md | create-okr-post.md | ✅ Live |
| Orchestration (Process) | gfe-process-walkthrough.md | create-process-post.md | ✅ Live |
| Execution (Task) | skill-task-deep-dive.md | create-skill-task-post.md | ✅ Live |
| Measurement (KPI) | kpi-deep-dive.md | create-kpi-post.md | ✅ Live |
| Valuation Layer | valuationops-layer.md | create-valuation-layer-post.md | ✅ Live |
| Valuation Suite | valuation-suite.md | create-suite-post.md | ✅ Live |
2. The Internal Value Chain (The Theory)
We have formalized the "Bridge from Time to Value". This is a critical content pillar for explaining why GFE works.
The Chain:
- ValueLog: The Truth (Atomic unit of Truth).
- Task: The Work (Atomic unit of Work).
- Process: The Flow (Unit of Coordination).
- OKR: The Target (Unit of Accountability).
- KPI: The Measurement (Unit of Performance).
- ValuationOps: The Bank (Ops bank of Enterprise Value Growth).
- AAA: The Stage (Unit of Maturity).
- IRI: The Indicator (Unit of Risk).
2.1 Blog Series: "The Internal Value Chain"
- [ ] The Missing Link: Why external value chains aren't enough.
- [ ] From Truth to Value: Explaining the 8-step chain.
- [ ] The Valuation Formula: How $EV = FCF / (WACC - g)$ connects to daily work.
3. Quantitative Inventory (The Scale)
We have a massive reservoir of structured content ready to be tapped.
| Asset Class | Count | Description | Content Opportunity |
|---|---|---|---|
| Tasks | 193 | Granular actions (Marketing: 78, Sales: 58, Finance: 57). | "How-to" guides, SOPs, Checklists. |
| Processes | 68 | End-to-end flows connecting tasks. | "Process Walkthroughs", Flowcharts. |
| OKRs | 69 | Strategic objectives and key results. | "Quarterly Planning" guides, Examples. |
| KPIs | ~140 | Metrics definitions and formulas. | "Metric Deep Dives", Benchmarks. |
| Suites | 28 | Aggregations of flows (e.g., Lead Gen, Retention). | "Suite Architecture" posts, Quizzes. |
| Layers | 5 | Major valuation drivers (Rev, EBITDA, CF, FCF, Story). | "Valuation Strategy" pillars. |
4. ValuationOps Content Engine (The Core)
The ValuationOps hierarchy is the primary content engine.
2.1 Remaining Layers (Blog Series)
- [ ] EBITDA Ops: "Turning Revenue into Profit" (
docs/valuation-ops/02-ebitda-ops) - [ ] Cash Flow Ops: "Turning Profit into Cash" (
docs/valuation-ops/03-cashflow-ops) - [ ] Free Cash Flow Ops: "The Ultimate Valuation Driver" (
docs/valuation-ops/04-freecashflow-ops) - [ ] Story Ops: "The Narrative Multiple" (
docs/valuation-ops/05-story-ops)
2.2 Remaining Suites (Blog Series)
Revenue Ops Suites:
- [ ] Deal Closing Suite: Pipeline, CPQ, Negotiation.
- [ ] Customer Success Suite: Onboarding, Retention, Renewal.
- [ ] Expansion Suite: Cross-sell, Up-sell, NRR.
- [ ] Sales Enablement Suite: Coaching, Training.
EBITDA Ops Suites:
- [ ] Cloud Cost Ops: AWS/GCP optimization.
- [ ] People Ops: Headcount efficiency.
- [ ] Vendor Ops: SaaS spend management.
Cash Flow Ops Suites:
- [ ] Collections Suite: AR automation.
- [ ] Payables Suite: AP timing.
Story Ops Suites:
- [ ] Investor Relations Suite: Board decks, Earnings calls.
- [ ] Brand Ops Suite: PR, Comms.
2.3 Interactive Tools (Calculators & Quizzes)
- [ ] CAC Payback Calculator: Interactive tool to model cash flow impact.
- [ ] Revenue Ops Maturity Score: "Is your RevOps a department or a valuation driver?"
- [ ] Cash Flow Velocity Test: "How fast does your revenue turn into cash?"
- [ ] StoryOps Audit: "Does your narrative match your metrics?"
5. Career & Skills (The Human Element)
Derived from spec/levels. We have renamed these to align with the "Growth Engineer" persona.
3.1 Blog Series: "The Growth Engineer's Path"
- [ ] L0 - The Apprentice: Learning the tools.
- [ ] L1 - The Practitioner: Executing tasks.
- [ ] L2 - The Architect: Designing flows.
- [ ] L3 - The Strategist: Owning OKRs.
- [ ] L4 - The Partner: Driving Valuation.
3.2 Service Page
- [ ] GFE Certification: "Get certified as a Growth Flow Engineer." (Based on Levels).
3.3 Quizzes
- [ ] Growth Engineering Level Assessment: "Are you an Architect or a Strategist?" (Lead Gen for training/certification).
6. Governance & Risk (The Enterprise Layer)
Derived from docs/IRI (The IRI Book) and docs/Skill Council.
4.1 Blog Series: "The Internal Risk Index"
- [ ] Risk vs. Uncertainty: Why traditional risk models fail (Chapter 1).
- [ ] The 6 Dimensions of Fragility: People, Process, Tools, Time, Alignment, Automation (Chapter 10).
- [ ] The Valuation Bridge: How IRI drives IRP, WACC, and Enterprise Value.
4.2 Service Pages
- [ ] IRI Audit: "We audit your 6 dimensions of operational risk."
- [ ] WACC Optimization: "Lower your cost of capital by fixing internal fragility."
- [ ] Skill Council Implementation: "We build your internal governance structure."
4.3 Interactive Tools
- [ ] IRI Scorecard: A 6-part assessment to estimate your Internal Risk Premium.
- [ ] WACC Simulator: "See how lowering IRI from 50 to 20 increases your valuation."
7. Interoperability (The Tech Layer)
Derived from spec/crosswalks and spec/schemas.
5.1 Blog Series: "GFE Interop"
- [ ] GFE vs. SFIA: Mapping to the UK standard (
sfia-mapping.csv). - [ ] GFE vs. ESCO: Mapping to the EU standard (
esco-mapping.csv). - [ ] GFE vs. O*NET: Mapping to the US standard (
onet-mapping.csv).
5.2 Technical Guides
- [ ] Implementing the ValueLog Schema: For developers building time-tracking tools.
- [ ] The JSON-LD Competency Graph: How we structure skills for AI agents.
8. Summary of Missing Assets
| Category | Asset Type | Count (Est.) | Priority |
|---|---|---|---|
| ValuationOps | Blog Posts (Suites) | 28 | High |
| ValuationOps | Blog Posts (Layers) | 4 | High |
| Tasks | Blog Posts (Deep Dives) | 193 | Low (Long Tail) |
| Processes | Blog Posts (Walkthroughs) | 68 | Medium |
| KPIs | Blog Posts (Definitions) | 140 | Medium (SEO) |
| Career | Blog Posts (Levels) | 5 | Medium |
| Governance | Service Pages | 2 | High |
| Quizzes | Interactive Components | 28 (1 per Suite) | High |
| Calculators | Interactive Tools | 5 (1 per Layer) | High |
| Interop | Technical Blogs | 3 | Low |