Data Sources & Signals
GrowthFlowEngineering combines internal operational data, ValueLogs primitives, and external intelligence to power AAA, ValuationOps, IRI, ValueLogs, and the GFE-Skill System.
Internal Signals
- ERP / Finance systems: Revenue, cost, billing, and cashflow metrics feed ValuationOps dashboards (RevenueOps, EBITDAOps, CashflowOps, FreeCashFlowOps).
- CRM / Revenue platforms: Pipeline stages, win rates, churn, and customer tagging help us map revenue impact to service pilots.
- ValueLogs: The primary work log capturing StartTime, EndTime, Activity, ProofOfActivity, and LEOtags (Learning/Earning/Org Building) for every team involved.
- Skill tuples: The GFE-Skill System tracks Marketing, Sales, and Finance proficiencies derived from ValueLogs learning-time and ProofOfActivity.
External Signals
- GrowthFlowAI prompts: Gemini 2.5 Flash + Flash Lite surfaces strategy-related intelligence, competitor tracking, and regulatory updates.
- Public market data: Revenue comps, analyst notes, and macro signals provide context for StoryOps narratives.
- Security & compliance feeds: SOC2, ISO, and regulatory alerts feed the IRI exposure heatmap.
Measurement & Provenance
Every KPI or automation insight includes provenance metadata:
- Source system: CRM, ERP, ValueLogs, GrowthFlowAI.
- Timestamp: When the signal was generated or updated.
- Owner: Which team or automation agent produced the data.
- Proof: Documents, dashboards, or AI responses attached to the ValueLogs entry.
This provenance ensures ValuationOps KPIs remain trustworthy and that StoryOps narratives can point to concrete evidence.
Refresh & Governance
- Data refresh cadence: ValueLogs entries sync every 15 minutes; other KPIs align with your finance/BI refresh schedule.
- Governance: All sources are governed by AAA guardrails and IRI risk policies. We log ingestion events, monitor schema drift, and run periodic audits.
- Security: Keys and secrets live in Netlify env vars (
GEMINI_API_KEY, pipeline hooks) with least privilege access.