Site Updates Opportunities (working notes)

UX / Content Upgrades to revisit

• Category-first blog landing with pillar filters (Marketing, Sales, Finance, AI Ops) and featured story per pillar.
• Contextual “Best next steps” blocks on services/quizzes (mix of blog, service, asset) instead of generic related lists.
• Service proof modules: KPIs, time-to-value, stakeholders, sample deliverables + paired CTAs (calendar + Audit@ email).
• Reusable dual CTAs everywhere: Book a 30-min Audit (Cal.com/growthflowengineering/aaa) and Email the Strategy Desk (Audit@GrowthFlowEngineering.com).
• Lightweight calculators/diagnostics in sidecards (e.g., revenue leakage quick calc; sales cycle checklist).
• Mega-item “Playbooks” nav grouping Services, Quizzes, Calculators, Knowledge Explorer, Blog Guides; keep Book Audit primary.
• Search intent chips on results (Strategy, KPI, Playbook, Tooling).
• Inline case-study ribbons inside long-form posts.
• Performance polish: strict lazy-load on heavy media; desktop TOC, hidden on mobile.

Services / IP taxonomy (for navigation and landing hierarchy)

• ValuationOps (parent): RevenueOps, EBITDAOps, CashflowOps, FreeCashFlowOps, StoryOps — each with its own landing, nested under ValuationOps.
• AAA (Audit · Align · Automate): three sibling landings under the AAA parent.
• IRI: Internal Risk Index standalone parent.
• GFE Skill System: standalone parent.
• Audience-focused verticals (tie offerings back to the IPs above): Funded Startups, VC firms, Angel Investors, PE firms, Enterprises.
• Micro-products: Leadership Clock, DIY Audit, DIY Alignment, others (link back to core IPs).

Goal: optimize for medium-enterprise buyers (AI transformation, leadership development, measurable value) while preserving audience-specific entry paths that map to the core IP stack.

Proposed URL map (initial draft)

• ValuationOps (parent): /services/valuationops/
  • RevenueOps: /services/valuationops/revenueops/
  • EBITDAOps: /services/valuationops/ebitdaops/
  • CashflowOps: /services/valuationops/cashflowops/
  • FreeCashFlowOps: /services/valuationops/freecashflowops/
  • StoryOps: /services/valuationops/storyops/
• AAA (parent): /services/aaa/
  • Audit: /services/aaa/audit/
  • Align: /services/aaa/align/
  • Automate: /services/aaa/automate/
• IRI: /services/iri/
• GFE Skill System: /services/gfe-skill-system/
• Micro-products: /services/leadership-clock/, /services/diy-audit/, /services/diy-align/
• Audiences: /audiences/startups/, /audiences/vc/, /audiences/pe/, /audiences/enterprises/, /audiences/angels/ (optional)
• Lead-gen: /quizzes/…, /calculators/…, /knowledge-explorer/, /blog/posts/{slug}/

Redirects to configure

• /services/aaa-transformation-launchpad/, /services/aaa-transformation/ → /services/aaa/
• /services/revenueops/, /services/ebitdaops/, /services/cashflowops/, /services/freecashflowops/, /services/storyops/ → their ValuationOps children
• /services/valuationops-blueprint/ → /services/valuationops/
• /services/gfe-skill/, /services/skill-system/ → /services/gfe-skill-system/
• Old audience paths → /audiences/{segment}/
• Legacy /programs/* or /playbooks/* → nearest IP page; otherwise /services/