Outbound Reply Rate

Owner: Sales Ops • Frequency: weekly • Unit: percent

"Percentage of prospects who reply to an initial outbound message."

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📐 Calculus

Formula:

INFO

COUNT(replies) / COUNT(messages_sent) * 100

Valuation Link: This metric directly impacts: pipeline

✅ Verified Source of Truth
GFE-SkillSystem/specs/kpis/kpi-definitions.json

Evidence Reminder
Log ValueLogs for this KPI and its linked tasks. Learn more at /valuelogs/.