KPI Library

The KPI library contains published measurement references linked to operating work. A metric definition does not, on its own, establish causation or prove financial impact.

Each KPI page shows:

• which processes it measures
• which tasks feed it
• which OKRs track it
• which valuation layer it influences

Valuation areaAll Valuation Vectorsallactivationbrandcustomer_healthengagementoperational_riskpipelineproduct_healthretentionrevenueunit_economicsvaluation

Showing 12 of 232 measures

KPI-REV-GEN-ACCOUNT-PROFITABILITY-Finance Ops

Account Profitability %

Account Profitability % for Health Monitoring & QBRs

🎯 pipelineUnit: percent

KPI-REV-GEN-ACCRUAL-FORECAST-VARIANCE-Revenue Accounting Manager

Accrual Forecast Variance %

Accrual Forecast Variance % for Compensation Design

🎯 pipelineUnit: percent

KPI-REV-SLG-004Sales Ops

Activated-to-Retention Conversion %

Share of activated customers who are retained (passed retention threshold) within the observation window. Use retention definition documented in S-920.

🎯 retentionUnit: percent

KPI-REV-GEN-ACTIVATEDTORETENTION-CONVERSIOSales Ops

Activated-to-Retention Conversion%

Activated-to-Retention Conversion% for Inbound & Service — Service-Led Growth (SLG)

🎯 pipelineUnit: percent

KPI-REV-01-003Sales Ops

Activated-to-SQL Conversion%

Share of activated users who convert to SQL within the observation window.

🎯 pipelineUnit: percent

KPI-REV-GEN-ACTIVATEDTOSQL-CONVERSIONSales Ops

Activated-to-SQL Conversion%

Activated-to-SQL Conversion% for Inbound & Product — Product-Led Growth (PLG)

🎯 pipelineUnit: percent

KPI-REV-01-001Product Marketing

Activation Rate (first 7 days)

Share of new signups that are activated within the first 7 days (pilot definition).

🎯 activationUnit: percent

KPI-REV-GEN-ACTIVATION-RATE-FIRST-7-DAYSProduct Marketing

Activation Rate (first 7 days)

Activation Rate (first 7 days) for Inbound & Product — Product-Led Growth (PLG)

🎯 pipelineUnit: percent

KPI-REV-GEN-ACTIVE-MEMBER-COUNTCommunity Team

Active Member Count

Active Member Count for Community Building & Events

🎯 pipelineUnit: count

KPI-REV-PARTNERS

Active Partners

Number of partners who have submitted at least one qualified lead or referral in the current period.

Unit: count

KPI-REV-GEN-AD-CTR-CLICKSIMPRESSIONS-100Creative

Ad CTR / clicks/impressions * 100

Ad CTR / clicks/impressions * 100 for Inbound & Channel — Paid Acquisition (Ads)

🎯 pipelineUnit: count

KPI-REV-GEN-ADVOCACY-PARTICIPATION-RATEMarketing Team

Advocacy Participation Rate

Advocacy Participation Rate for Onboarding & Implementation

🎯 pipelineUnit: percent