ROAS (Return on Ad Spend) / revenue/spend

Owner: Marketing • Frequency: weekly • Unit: ratio

"Revenue generated for every dollar spent on advertising."

Linked Tasks (chain evidence)

M-406 — ROAS Tracking & Weekly Report

Evidence Reminder
Log ValueLogs for this KPI and its linked tasks. Learn more at /valuelogs/.

📐 Calculus

Formula:

INFO

revenue_from_ads / ad_spend

Valuation Link: This metric directly impacts: unit_economics

✅ Verified Source of Truth
GFE-SkillSystem/specs/kpis/kpi-definitions.json

Evidence Reminder
Log ValueLogs for this KPI and its linked tasks. Learn more at /valuelogs/.

Linked Tasks (chain evidence)

M-406 — ROAS Tracking & Weekly Report