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Converted Trial Rate

Owner: Finance OpsFrequency: per_monthUnit: percent

"Share of trials that convert to paid within the billing observation window."


Evidence Reminder
Log ValueLogs for this KPI and its linked tasks. Learn more at /valuelogs/.

📐 Calculus

Formula:

INFO

COUNT(trials_converted)/NULLIF(COUNT(trials),0) * 100

Valuation Link: This metric directly impacts: revenue


✅ Verified Source of Truth
GFE-SkillSystem/specs/kpis/kpi-definitions.json
Evidence Reminder
Log ValueLogs for this KPI and its linked tasks. Learn more at /valuelogs/.