Paid CAC (Customer Acquisition Cost)

Owner: • Frequency: • Unit: currency

"The average cost to acquire a new customer specifically through paid advertising channels (Ad Spend / New Customers from Paid)."

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📐 Calculus

Formula:

INFO

Ad Spend / # of New Paid Customers

Valuation Link: This metric directly impacts:

✅ Verified Source of Truth
GFE-SkillSystem/specs/kpis/kpi-definitions.json

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Log ValueLogs for this KPI and its linked tasks. Learn more at /valuelogs/.