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Cost per Qualified Lead (Conference)

Owner: MarketingFrequency: per_eventUnit: ratio

"Return on investment from conference sponsorships/attendance."


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📐 Calculus

Formula:

INFO

(revenue_from_conf - conf_cost) / conf_cost

Valuation Link: This metric directly impacts: unit_economics


✅ Verified Source of Truth
GFE-SkillSystem/specs/kpis/kpi-definitions.json
Evidence Reminder
Log ValueLogs for this KPI and its linked tasks. Learn more at /valuelogs/.
Linked Tasks (chain evidence)