Cost per Qualified Lead (Conference)

Owner: Marketing • Frequency: per_event • Unit: ratio

"Return on investment from conference sponsorships/attendance."

Linked Tasks (chain evidence)

F-720 — Event Costing & ROI (Conference)

Evidence Reminder
Log ValueLogs for this KPI and its linked tasks. Learn more at /valuelogs/.

📐 Calculus

Formula:

INFO

(revenue_from_conf - conf_cost) / conf_cost

Valuation Link: This metric directly impacts: unit_economics

✅ Verified Source of Truth
GFE-SkillSystem/specs/kpis/kpi-definitions.json

Evidence Reminder
Log ValueLogs for this KPI and its linked tasks. Learn more at /valuelogs/.

Linked Tasks (chain evidence)

F-720 — Event Costing & ROI (Conference)