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Ad CTR / clicks/impressions * 100

Owner: CreativeFrequency: weeklyUnit: count

"Ad CTR / clicks/impressions * 100 for Inbound & Channel — Paid Acquisition (Ads)"


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📐 Calculus

Formula:

INFO

(clicks / impressions) * 100

Valuation Link: This metric directly impacts: pipeline


✅ Verified Source of Truth
GFE-SkillSystem/specs/kpis/kpi-definitions.json
Evidence Reminder
Log ValueLogs for this KPI and its linked tasks. Learn more at /valuelogs/.
Linked Tasks (chain evidence)