Engagement Rate

Owner: Marketing Ops • Frequency: weekly • Unit: percent

"Engagement Rate for Outbound — Social Selling (LinkedIn)"

Linked Tasks (chain evidence)

M-102 — Content Calendar & Post Scheduling

Evidence Reminder
Log ValueLogs for this KPI and its linked tasks. Learn more at /valuelogs/.

📐 Calculus

Formula:

INFO

(COUNT(likes)+COUNT(comments))/COUNT(impressions) 30d

Valuation Link: This metric directly impacts: pipeline

✅ Verified Source of Truth
GFE-SkillSystem/specs/kpis/kpi-definitions.json

Evidence Reminder
Log ValueLogs for this KPI and its linked tasks. Learn more at /valuelogs/.

Linked Tasks (chain evidence)

M-102 — Content Calendar & Post Scheduling