Inbound CAC (Paid per Qualified Lead) / spend/qualified_leads

Owner: Finance Ops • Frequency: weekly • Unit: currency

"Inbound CAC (Paid per Qualified Lead) / spend/qualified_leads for Inbound & Channel — Paid Acquisition (Ads)"

Linked Tasks (chain evidence)

F-401 — Paid Channel CAC Calculation

Evidence Reminder
Log ValueLogs for this KPI and its linked tasks. Learn more at /valuelogs/.

📐 Calculus

Formula:

INFO

inbound_channel_spend / qualified_leads

Valuation Link: This metric directly impacts: pipeline

✅ Verified Source of Truth
GFE-SkillSystem/specs/kpis/kpi-definitions.json

Evidence Reminder
Log ValueLogs for this KPI and its linked tasks. Learn more at /valuelogs/.

Linked Tasks (chain evidence)

F-401 — Paid Channel CAC Calculation