Open Rate

Owner: Marketing Ops • Frequency: weekly • Unit: percent

"Open Rate for Outbound — Digital Lead Gen (Email)"

Linked Tasks (chain evidence)

M-003 — Segment Audience for Campaign

Evidence Reminder
Log ValueLogs for this KPI and its linked tasks. Learn more at /valuelogs/.

📐 Calculus

Formula:

INFO

"COUNT(opens)/COUNT(delivered) 30d"

Valuation Link: This metric directly impacts: pipeline

✅ Verified Source of Truth
GFE-SkillSystem/specs/kpis/kpi-definitions.json

Evidence Reminder
Log ValueLogs for this KPI and its linked tasks. Learn more at /valuelogs/.

Linked Tasks (chain evidence)

M-003 — Segment Audience for Campaign