Winback Rate %

Owner: CS Ops • Frequency: weekly • Unit: percent

"Winback Rate % for Churn Save & Winback"

Linked Tasks (chain evidence)

M-180 — Winback Nurturing Campaign — Launch & Monitor

Evidence Reminder
Log ValueLogs for this KPI and its linked tasks. Learn more at /valuelogs/.

📐 Calculus

Formula:

INFO

COUNT(re_engaged_customers) / COUNT(churned_customers) * 100

Valuation Link: This metric directly impacts: pipeline

✅ Verified Source of Truth
GFE-SkillSystem/specs/kpis/kpi-definitions.json

Evidence Reminder
Log ValueLogs for this KPI and its linked tasks. Learn more at /valuelogs/.

Linked Tasks (chain evidence)

M-180 — Winback Nurturing Campaign — Launch & Monitor