CAC per MQL

Owner: Finance Ops • Frequency: per_campaign • Unit: currency_per_mql

"Customer acquisition cost per marketing-qualified lead for inbound channels (sum spend / MQLs)."

Linked Tasks (chain evidence)

F-301 — Attribution & CAC for Inbound

Evidence Reminder
Log ValueLogs for this KPI and its linked tasks. Learn more at /valuelogs/.

📐 Calculus

Formula:

INFO

sum(spend)/sum(MQLs)

Valuation Link: This metric directly impacts: margin

✅ Verified Source of Truth
GFE-SkillSystem/specs/kpis/kpi-definitions.json

Evidence Reminder
Log ValueLogs for this KPI and its linked tasks. Learn more at /valuelogs/.

Linked Tasks (chain evidence)

F-301 — Attribution & CAC for Inbound