Landing Conversion Rate

Owner: Growth Marketing • Frequency: weekly • Unit: percent

"Conversion rate for inbound lead magnets and landing pages."

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Linked OKRs

OKR-2025-EDTECH-TACTICAL — OKR-2025-EDTECH-TACTICAL

Linked Tasks (chain evidence)

S-301 — Lead Magnet Conversion Optimization

Evidence Reminder
Log ValueLogs for this KPI and its linked tasks. Learn more at /valuelogs/.

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📐 Calculus

Formula:

INFO

COUNT(conversions)/COUNT(landing_visitors) * 100

Valuation Link: This metric directly impacts: conversion

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✅ Verified Source of Truth
GFE-SkillSystem/specs/kpis/kpi-definitions.json

Evidence Reminder
Log ValueLogs for this KPI and its linked tasks. Learn more at /valuelogs/.

Linked OKRs

OKR-2025-EDTECH-TACTICAL — OKR-2025-EDTECH-TACTICAL

Linked Tasks (chain evidence)

S-301 — Lead Magnet Conversion Optimization

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