CAC Payback Period

Owner: Finance • Frequency: quarterly • Unit: months

"Months required to recover the cost of acquiring a customer."

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Linked OKRs

OKR-2025-STRAT-REV — OKR-2025-STRAT-REV

Linked Tasks (chain evidence)

F-S-003 — Strategy

Evidence Reminder
Log ValueLogs for this KPI and its linked tasks. Learn more at /valuelogs/.

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📐 Calculus

Formula:

INFO

CAC / (ARPU * Gross Margin %)

Valuation Link: This metric directly impacts: unit_economics

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✅ Verified Source of Truth
GFE-SkillSystem/specs/kpis/kpi-definitions.json

Evidence Reminder
Log ValueLogs for this KPI and its linked tasks. Learn more at /valuelogs/.

Linked OKRs

OKR-2025-STRAT-REV — OKR-2025-STRAT-REV

Linked Tasks (chain evidence)

F-S-003 — Strategy

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