Service Activation Rate (first 14 days)

Owner: Product Marketing • Frequency: weekly • Unit: percent

"Share of new service signups that reach the activation event within 14 days. Numerator = activated_customers (activation event), Denominator = new_service_signups."

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Evidence Reminder
Log ValueLogs for this KPI and its linked tasks. Learn more at /valuelogs/.

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📐 Calculus

Formula:

INFO

COUNT(activated_customers)/NULLIF(COUNT(new_service_signups),0) * 100

Valuation Link: This metric directly impacts: engagement

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✅ Verified Source of Truth
GFE-SkillSystem/specs/kpis/kpi-definitions.json

Evidence Reminder
Log ValueLogs for this KPI and its linked tasks. Learn more at /valuelogs/.

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