Social Engagement Rate

Owner: Marketing Ops • Frequency: weekly • Unit: percent

"Engagement rate for social posts (likes + comments) divided by impressions over a period."

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Log ValueLogs for this KPI and its linked tasks. Learn more at /valuelogs/.

📐 Calculus

Formula:

INFO

(COUNT(likes)+COUNT(comments))/COUNT(impressions) * 100

Valuation Link: This metric directly impacts: brand

✅ Verified Source of Truth
GFE-SkillSystem/specs/kpis/kpi-definitions.json

Evidence Reminder
Log ValueLogs for this KPI and its linked tasks. Learn more at /valuelogs/.