UTM / Attribution Enforcement

System path

ValuationOps→RevenueOps→Suites→GFE Lead Generation Suite→Flows→Outbound — Digital Lead Gen (Email)→Processes→Outbound — Digital Lead Gen (Email)→Tasks→UTM / Attribution Enforcement

UTM parameters configured on links; validated in CRM

Domain: marketing · Level: 1 · Owner: Marketing Ops

Upstream system node

This task belongs to Outbound — Digital Lead Gen (Email), which is the operational process that coordinates the work.

Downstream value links

KPIs this task moves

KPI-REV-GEN-ATTRIBUTION-ACCURACY- — Attribution Accuracy (%)

OKRs this task supports

OKR-2025-Q1-01 — OKR for Outbound — Digital Lead Gen (Email)

ValueLog proof role

valuelog-proof — ValueLog Proof

Valuation layer touched
This task contributes to KPI movement in: pipeline.

Execution contract

Acceptance criteria

UTM parameters configured on links; validated in CRM

Inputs

No strict inputs published.

Outputs

No strict outputs published.

Chain truth
ValueLog → Task → Process → KPI → OKR → ValuationOps → Enterprise Value

✅ Source of Truth
GFE-SkillSystem/specs/tasks/M-013.json