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Expansion ABM & Nurture Launch ​

System path
ValuationOps→RevenueOps→Suites→GFE Expansion Suite→Flows→Cross-sell & Up-sell Campaigns→Processes→Cross-sell & Up-sell Campaigns→Tasks→Expansion ABM & Nurture Launch

Campaigns live; audiences synced; activity tracked in MAP/CRM

Domain: marketing · Level: 2 · Owner: Growth Marketing

Upstream system node ​

This task belongs to Cross-sell & Up-sell Campaigns, which is the operational process that coordinates the work.

KPIs this task moves ​

KPI-REV-GEN-CROSSSELL-CAMPAIGN-RESPONSE- — Cross-sell Campaign Response %

OKRs this task supports ​

OKR-2025-Q1-02 — OKR for Compensation Design

ValueLog proof role ​

valuelog-proof — ValueLog Proof
Valuation layer touched
This task contributes to KPI movement in: pipeline.

Execution contract ​

Acceptance criteria

Campaigns live; audiences synced; activity tracked in MAP/CRM

Inputs ​

No strict inputs published.

Outputs ​

No strict outputs published.
Chain truth
ValueLog → Task → Process → KPI → OKR → ValuationOps → Enterprise Value
✅ Source of Truth
GFE-SkillSystem/specs/tasks/M-191.json