Expansion ABM & Nurture Launch

System path

ValuationOps→RevenueOps→Suites→GFE Expansion Suite→Flows→Cross-sell & Up-sell Campaigns→Processes→Cross-sell & Up-sell Campaigns→Tasks→Expansion ABM & Nurture Launch

Campaigns live; audiences synced; activity tracked in MAP/CRM

Domain: marketing · Level: 2 · Owner: Growth Marketing

Upstream system node

This task belongs to Cross-sell & Up-sell Campaigns, which is the operational process that coordinates the work.

Downstream value links

KPIs this task moves

KPI-REV-GEN-CROSSSELL-CAMPAIGN-RESPONSE- — Cross-sell Campaign Response %

OKRs this task supports

OKR-2025-Q1-02 — OKR for Compensation Design

ValueLog proof role

valuelog-proof — ValueLog Proof

Valuation layer touched
This task contributes to KPI movement in: pipeline.

Execution contract

Acceptance criteria

Campaigns live; audiences synced; activity tracked in MAP/CRM

Inputs

No strict inputs published.

Outputs

No strict outputs published.

Chain truth
ValueLog → Task → Process → KPI → OKR → ValuationOps → Enterprise Value

✅ Source of Truth
GFE-SkillSystem/specs/tasks/M-191.json