Campaign Setup & Launch

System path

ValuationOps→RevenueOps→Suites→GFE Lead Generation Suite→Flows→Inbound & Channel — Paid Acquisition (Ads)→Processes→Inbound & Channel — Paid Acquisition (Ads)→Tasks→Campaign Setup & Launch

Campaigns live; UTM tagging validated

Domain: marketing · Level: 2 · Owner: Marketing Ops

Upstream system node

This task belongs to Inbound & Channel — Paid Acquisition (Ads), which is the operational process that coordinates the work.

Downstream value links

KPIs this task moves

KPI-REV-GEN-PAID-IMPRESSIONS-IMPRESSIONS — Paid Impressions / impressions

OKRs this task supports

OKR-2025-Q1-05 — OKR for Inbound & Channel — Paid Acquisition (Ads)

ValueLog proof role

valuelog-proof — ValueLog Proof

Valuation layer touched
This task contributes to KPI movement in: pipeline.

Execution contract

Acceptance criteria

Campaigns live; UTM tagging validated

Inputs

No strict inputs published.

Outputs

No strict outputs published.

Chain truth
ValueLog → Task → Process → KPI → OKR → ValuationOps → Enterprise Value

✅ Source of Truth
GFE-SkillSystem/specs/tasks/M-402.json