Activation Funnel Design

Domain: Marketing • Level: 2

Activation funnel documented; onboarding flows live

Linked KPIs

KPI-REV-GEN-ACTIVATION-RATE-FIRST-7-DAYS — Activation Rate (first 7 days)

← Part of Process: PROC-REV-PLG-01

---

📋 Task Specification

Inputs (Prerequisites)

No strict inputs defined.

Outputs (Deliverables)

No strict outputs defined.

Linked KPIs

KPI-REV-GEN-ACTIVATION-RATE-FIRST-7-DAYS — Activation Rate (first 7 days)

Linked OKRs

No OKRs linked yet.

---

✅ Verified Source of Truth
GFE-SkillSystem/specs/tasks/marketing/M-820.json

← Part of Process: PROC-REV-PLG-01

Evidence Checklist

• Log ValueLogs for linked KPIs
• Attach artifacts to GFE-SkillSystem/specs/tasks/marketing/M-820.json
• Confirm owner: Product Marketing

Need guidance on ValueLogs? See /valuelogs/.