Inbound & Product — Product-Led Growth (PLG)

Process for Inbound & Product — Product-Led Growth (PLG)

Linked KPIs

Activation Rate (first 7 days) — Activation Rate (first 7 days)Onboarding Completion Rate — Onboarding Completion Rate PQLs per Week — PQLs per Week Activated-to-SQL Conversion% — Activated-to-SQL Conversion%

Roles

No roles listed.

Proof / Complexity

Complexity: Medium

Estimated Time: TBD

Source of Truth: GFE-SkillSystem/specs/processes/PROC-REV-PLG-01.json

M-820 — Activation Funnel Design M-821 — Onboarding Content & In-App Guidance S-801 — Define PQL & Handoff Rules S-820 — Activation-to-Qualified Handoff

Linked OKRs

OKR-2025-Q2-PLG — OKR for Inbound & Product — Product-Led Growth (PLG)

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Frequently Asked Questions

Who owns this process? GrowthFlowEngineering ValuationOps team; contact Support@growthflowengineering.xyz for tailoring.
Can we map it to our KPIs? Yes—see Linked KPIs above or request a custom KPI map in the audit.
What evidence is expected? Provide ValueLogs for the linked tasks and KPI freshness/sync proofs where applicable.

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