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Product Qualified Leads (PQLs) ​

System path
ValuationOps→RevenueOps→KPIs→Product Qualified Leads (PQLs)

Users who have reached the activation moment and fit the ICP.

Owner: Product Marketing · Frequency: weekly · Unit: count

Processes measured by this KPI ​

No process relationships published yet.

Tasks that feed this KPI ​

No task relationships published yet.

OKRs tracked by this KPI ​

No OKR relationships published yet.

Valuation role ​

Valuation link
pipeline · Primary ops family: RevenueOps
Formula

COUNT(activated_users_matching_icp)

Typical data sources
  • product_analytics
  • crm
Chain truth
ValueLog → Task → Process → KPI → OKR → ValuationOps → Enterprise Value
✅ Source of Truth
GFE-SkillSystem/specs/kpis/kpi-definitions.json