Activation Rate (first 7 days)

System path

ValuationOps→RevenueOps→KPIs→Activation Rate (first 7 days)

Share of new signups that are activated within the first 7 days (pilot definition).

Owner: Product Marketing · Frequency: per_7days · Unit: percent

Operational links

Processes measured by this KPI

No process relationships published yet.

Tasks that feed this KPI

No task relationships published yet.

OKRs tracked by this KPI

No OKR relationships published yet.

Valuation role

Valuation link
activation · Primary ops family: RevenueOps

Formula

COUNT(activated_users)/NULLIF(COUNT(new_signups),0) * 100

Typical data sources

• product_analytics
• signup_db

Chain truth
ValueLog → Task → Process → KPI → OKR → ValuationOps → Enterprise Value

✅ Source of Truth
GFE-SkillSystem/specs/kpis/kpi-definitions.json