Activated-to-SQL Conversion%

System path

ValuationOps→RevenueOps→KPIs→Activated-to-SQL Conversion%

Share of activated users who convert to SQL within the observation window.

Owner: Sales Ops · Frequency: per_month · Unit: percent

Operational links

Processes measured by this KPI

No process relationships published yet.

Tasks that feed this KPI

No task relationships published yet.

OKRs tracked by this KPI

No OKR relationships published yet.

Valuation role

Valuation link
pipeline · Primary ops family: RevenueOps

Formula

COUNT(activated_users_who_become_sql)/NULLIF(COUNT(activated_users),0) * 100

Typical data sources

• product_analytics
• crm

Chain truth
ValueLog → Task → Process → KPI → OKR → ValuationOps → Enterprise Value

✅ Source of Truth
GFE-SkillSystem/specs/kpis/kpi-definitions.json