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ROAS (Return on Ad Spend) / revenue/spend ​

System path
ValuationOps→RevenueOps→KPIs→ROAS (Return on Ad Spend) / revenue/spend

Revenue generated for every dollar spent on advertising.

Owner: Marketing · Frequency: weekly · Unit: ratio

Processes measured by this KPI ​

No process relationships published yet.

Tasks that feed this KPI ​

No task relationships published yet.

OKRs tracked by this KPI ​

No OKR relationships published yet.

Valuation role ​

Valuation link
unit_economics · Primary ops family: RevenueOps
Formula

revenue_from_ads / ad_spend

Typical data sources
  • finance_system
  • ad_platforms
Chain truth
ValueLog → Task → Process → KPI → OKR → ValuationOps → Enterprise Value
✅ Source of Truth
GFE-SkillSystem/specs/kpis/kpi-definitions.json