Converted Trial Rate

System path

ValuationOps→RevenueOps→KPIs→Converted Trial Rate

Share of trials that convert to paid within the billing observation window.

Owner: Finance Ops · Frequency: per_month · Unit: percent

Operational links

Processes measured by this KPI

No process relationships published yet.

Tasks that feed this KPI

No task relationships published yet.

OKRs tracked by this KPI

No OKR relationships published yet.

Valuation role

Valuation link
revenue · Primary ops family: RevenueOps

Formula

COUNT(trials_converted)/NULLIF(COUNT(trials),0) * 100

Typical data sources

• billing_system
• crm

Chain truth
ValueLog → Task → Process → KPI → OKR → ValuationOps → Enterprise Value

✅ Source of Truth
GFE-SkillSystem/specs/kpis/kpi-definitions.json