Paid CAC (Customer Acquisition Cost)

System path

ValuationOps→RevenueOps→KPIs→Paid CAC (Customer Acquisition Cost)

The average cost to acquire a new customer specifically through paid advertising channels (Ad Spend / New Customers from Paid).

· Unit: currency

Operational links

Processes measured by this KPI

No process relationships published yet.

Tasks that feed this KPI

No task relationships published yet.

OKRs tracked by this KPI

No OKR relationships published yet.

Valuation role

Valuation link
Valuation mapping has not been published yet. · Primary ops family: RevenueOps

Formula

Ad Spend / # of New Paid Customers

Chain truth
ValueLog → Task → Process → KPI → OKR → ValuationOps → Enterprise Value

✅ Source of Truth
GFE-SkillSystem/specs/kpis/kpi-definitions.json