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Cost per Qualified Lead (Conference) ​

System path
ValuationOps→RevenueOps→KPIs→Cost per Qualified Lead (Conference)

Return on investment from conference sponsorships/attendance.

Owner: Marketing · Frequency: per_event · Unit: ratio

Processes measured by this KPI ​

No process relationships published yet.

Tasks that feed this KPI ​

No task relationships published yet.

OKRs tracked by this KPI ​

No OKR relationships published yet.

Valuation role ​

Valuation link
unit_economics · Primary ops family: RevenueOps
Formula

(revenue_from_conf - conf_cost) / conf_cost

Typical data sources
  • finance_system
  • crm
Chain truth
ValueLog → Task → Process → KPI → OKR → ValuationOps → Enterprise Value
✅ Source of Truth
GFE-SkillSystem/specs/kpis/kpi-definitions.json