Engagement Rate

System path

ValuationOps→RevenueOps→Suites→GFE Lead Generation Suite→Flows→Outbound — Social Selling (LinkedIn)→Processes→Outbound — Social Selling (LinkedIn)→KPIs→Engagement Rate

Engagement Rate for Outbound — Social Selling (LinkedIn)

Owner: Marketing Ops · Frequency: weekly · Unit: percent

Operational links

Processes measured by this KPI

No process relationships published yet.

Tasks that feed this KPI

M-102 — Content Calendar & Post Scheduling

OKRs tracked by this KPI

No OKR relationships published yet.

Valuation role

Valuation link
pipeline · Primary ops family: RevenueOps

Formula

(COUNT(likes)+COUNT(comments))/COUNT(impressions) 30d

Typical data sources

• crm
• analytics

Chain truth
ValueLog → Task → Process → KPI → OKR → ValuationOps → Enterprise Value

✅ Source of Truth
GFE-SkillSystem/specs/kpis/kpi-definitions.json