Expansion MQL-to-Owner Match %

System path

ValuationOps→RevenueOps→Suites→GFE Expansion Suite→Flows→Cross-sell & Up-sell Campaigns→Processes→Cross-sell & Up-sell Campaigns→KPIs→Expansion MQL-to-Owner Match %

Expansion MQL-to-Owner Match % for Cross-sell & Up-sell Campaigns

Owner: Growth Marketing · Frequency: weekly · Unit: percent

Operational links

Processes measured by this KPI

No process relationships published yet.

Tasks that feed this KPI

M-192 — Expansion Lead & Signal Routing

OKRs tracked by this KPI

No OKR relationships published yet.

Valuation role

Valuation link
pipeline · Primary ops family: RevenueOps

Formula

COUNT(matched_leads) / COUNT(total_expansion_leads) * 100

Typical data sources

• crm
• analytics

Chain truth
ValueLog → Task → Process → KPI → OKR → ValuationOps → Enterprise Value

✅ Source of Truth
GFE-SkillSystem/specs/kpis/kpi-definitions.json