Inbound CAC (Paid per Qualified Lead) / spend/qualified_leads

System path

ValuationOps→RevenueOps→Suites→GFE Lead Generation Suite→Flows→Inbound & Channel — Paid Acquisition (Ads)→Processes→Inbound & Channel — Paid Acquisition (Ads)→KPIs→Inbound CAC (Paid per Qualified Lead) / spend/qualified_leads

Inbound CAC (Paid per Qualified Lead) / spend/qualified_leads for Inbound & Channel — Paid Acquisition (Ads)

Owner: Finance Ops · Frequency: weekly · Unit: currency

Operational links

Processes measured by this KPI

No process relationships published yet.

Tasks that feed this KPI

F-401 — Paid Channel CAC Calculation

OKRs tracked by this KPI

OKR-2025-Q1-05 — OKR for Inbound & Channel — Paid Acquisition (Ads)

Valuation role

Valuation link
pipeline · Primary ops family: RevenueOps

Formula

inbound_channel_spend / qualified_leads

Typical data sources

• crm
• analytics

Chain truth
ValueLog → Task → Process → KPI → OKR → ValuationOps → Enterprise Value

✅ Source of Truth
GFE-SkillSystem/specs/kpis/kpi-definitions.json