Reply Rate Uplift
System path
Reply Rate Uplift for Outbound — Digital Lead Gen (Email)
Owner: Marketing Ops · Frequency: weekly · Unit: percent
Operational links
Processes measured by this KPI
No process relationships published yet.
Tasks that feed this KPI
OKRs tracked by this KPI
Valuation role
Formula
"(reply_rate_B - reply_rate_A)/reply_rate_A"
Typical data sources
- crm
- analytics
Chain truth
ValueLog → Task → Process → KPI → OKR → ValuationOps → Enterprise Value
ValueLog → Task → Process → KPI → OKR → ValuationOps → Enterprise Value
✅ Source of Truth
GFE-SkillSystem/specs/kpis/kpi-definitions.json
