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ROAS (Return on Ad Spend) / revenue/spend ​

System path
ValuationOps→RevenueOps→Suites→GFE Lead Generation Suite→Flows→Inbound & Channel — Paid Acquisition (Ads)→Processes→Inbound & Channel — Paid Acquisition (Ads)→KPIs→ROAS (Return on Ad Spend) / revenue/spend

ROAS (Return on Ad Spend) / revenue/spend for Inbound & Channel — Paid Acquisition (Ads)

Owner: Marketing Ops · Frequency: weekly · Unit: count

Processes measured by this KPI ​

No process relationships published yet.

Tasks that feed this KPI ​

M-406 — ROAS Tracking & Weekly Report

OKRs tracked by this KPI ​

OKR-2025-Q1-05 — OKR for Inbound & Channel — Paid Acquisition (Ads)

Valuation role ​

Valuation link
pipeline · Primary ops family: RevenueOps
Formula

revenue / spend

Typical data sources
  • crm
  • analytics
Chain truth
ValueLog → Task → Process → KPI → OKR → ValuationOps → Enterprise Value
✅ Source of Truth
GFE-SkillSystem/specs/kpis/kpi-definitions.json