Winback Conversion Rate %

System path

ValuationOps→RevenueOps→Suites→GFE Customer Success Suite→Flows→Churn Save & Winback→Processes→Churn Save & Winback→KPIs→Winback Conversion Rate %

Winback Conversion Rate % for Churn Save & Winback

Owner: Customer Success Manager · Frequency: weekly · Unit: percent

Operational links

Processes measured by this KPI

No process relationships published yet.

Tasks that feed this KPI

S-182 — Winback Re-engagement Outreach

OKRs tracked by this KPI

No OKR relationships published yet.

Valuation role

Valuation link
pipeline · Primary ops family: RevenueOps

Formula

COUNT(reactivated_accounts) / COUNT(contacted_churned_accounts) * 100

Typical data sources

• crm
• analytics

Chain truth
ValueLog → Task → Process → KPI → OKR → ValuationOps → Enterprise Value

✅ Source of Truth
GFE-SkillSystem/specs/kpis/kpi-definitions.json