Winback Rate %

System path

ValuationOps→RevenueOps→Suites→GFE Customer Success Suite→Flows→Churn Save & Winback→Processes→Churn Save & Winback→KPIs→Winback Rate %

Winback Rate % for Churn Save & Winback

Owner: CS Ops · Frequency: weekly · Unit: percent

Operational links

Processes measured by this KPI

No process relationships published yet.

Tasks that feed this KPI

M-180 — Winback Nurturing Campaign — Launch & Monitor

OKRs tracked by this KPI

No OKR relationships published yet.

Valuation role

Valuation link
pipeline · Primary ops family: RevenueOps

Formula

COUNT(re_engaged_customers) / COUNT(churned_customers) * 100

Typical data sources

• crm
• analytics

Chain truth
ValueLog → Task → Process → KPI → OKR → ValuationOps → Enterprise Value

✅ Source of Truth
GFE-SkillSystem/specs/kpis/kpi-definitions.json