CAC per MQL

System path

ValuationOps→RevenueOps→KPIs→CAC per MQL

Customer acquisition cost for inbound channel calculated per qualified lead.

Owner: finance · Frequency: unknown · Unit: currency

Operational links

Processes measured by this KPI

No process relationships published yet.

Tasks that feed this KPI

No task relationships published yet.

OKRs tracked by this KPI

No OKR relationships published yet.

Valuation role

Valuation link
Valuation mapping has not been published yet. · Primary ops family: RevenueOps

Formula

inbound_channel_costs / qualified_inbound_leads

Chain truth
ValueLog → Task → Process → KPI → OKR → ValuationOps → Enterprise Value

✅ Source of Truth
GFE-SkillSystem/specs/kpis/kpi-definitions.json