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Net Revenue Retention (NRR) ​

Percentage of recurring revenue retained from existing customers, including expansion.

Owner: Finance · Frequency: monthly · Unit: percent

Processes measured by this KPI ​

No process relationships published yet.

Tasks that feed this KPI ​

No task relationships published yet.

OKRs tracked by this KPI ​

No OKR relationships published yet.

Valuation role ​

Valuation link
valuation · Primary ops family: RevenueOps
Formula

(Starting ARR + Expansion - Churn - Contraction) / Starting ARR * 100

Typical data sources
  • billing_system
  • crm
Chain truth
ValueLog → Task → Process → KPI → OKR → ValuationOps → Enterprise Value
✅ Source of Truth
GFE-SkillSystem/specs/kpis/kpi-definitions.json