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Net Revenue Retention (NRR)

Percentage of recurring revenue retained from existing customers, including expansion.

Owner: Finance · Frequency: monthly · Unit: percent

Processes measured by this KPI

No process relationships published yet.

Tasks that feed this KPI

No task relationships published yet.

OKRs tracked by this KPI

No OKR relationships published yet.

Valuation role

Valuation link
valuation · Primary ops family: RevenueOps
Formula

(Starting ARR + Expansion - Churn - Contraction) / Starting ARR * 100

Typical data sources
  • billing_system
  • crm
Chain truth
ValueLog → Task → Process → KPI → OKR → ValuationOps → Enterprise Value
✅ Source of Truth
GFE-SkillSystem/specs/kpis/kpi-definitions.json