CAC Payback Period

System path

ValuationOps→RevenueOps→KPIs→CAC Payback Period

Months required to recover the cost of acquiring a customer.

Owner: Finance · Frequency: quarterly · Unit: months

Operational links

Processes measured by this KPI

No process relationships published yet.

Tasks that feed this KPI

No task relationships published yet.

OKRs tracked by this KPI

No OKR relationships published yet.

Valuation role

Valuation link
unit_economics · Primary ops family: RevenueOps

Formula

CAC / (ARPU * Gross Margin %)

Typical data sources

• finance_system

Chain truth
ValueLog → Task → Process → KPI → OKR → ValuationOps → Enterprise Value

✅ Source of Truth
GFE-SkillSystem/specs/kpis/kpi-definitions.json