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Service Activation Rate (first 14 days) ​

Share of new service signups that reach the activation event within 14 days. Numerator = activated_customers (activation event), Denominator = new_service_signups.

Owner: Product Marketing · Frequency: weekly · Unit: percent

Processes measured by this KPI ​

No process relationships published yet.

Tasks that feed this KPI ​

No task relationships published yet.

OKRs tracked by this KPI ​

No OKR relationships published yet.

Valuation role ​

Valuation link
engagement · Primary ops family: RevenueOps
Formula

COUNT(activated_customers)/NULLIF(COUNT(new_service_signups),0) * 100

Typical data sources
  • product_analytics
  • crm
Chain truth
ValueLog → Task → Process → KPI → OKR → ValuationOps → Enterprise Value
✅ Source of Truth
GFE-SkillSystem/specs/kpis/kpi-definitions.json