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Service Activation Rate (first 14 days)

Share of new service signups that reach the activation event within 14 days. Numerator = activated_customers (activation event), Denominator = new_service_signups.

Owner: Product Marketing · Frequency: weekly · Unit: percent

Processes measured by this KPI

No process relationships published yet.

Tasks that feed this KPI

No task relationships published yet.

OKRs tracked by this KPI

No OKR relationships published yet.

Valuation role

Valuation link
engagement · Primary ops family: RevenueOps
Formula

COUNT(activated_customers)/NULLIF(COUNT(new_service_signups),0) * 100

Typical data sources
  • product_analytics
  • crm
Chain truth
ValueLog → Task → Process → KPI → OKR → ValuationOps → Enterprise Value
✅ Source of Truth
GFE-SkillSystem/specs/kpis/kpi-definitions.json