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Activated-to-Retention Conversion % ​

System path
ValuationOps→RevenueOps→KPIs→Activated-to-Retention Conversion %

Share of activated customers who are retained (passed retention threshold) within the observation window. Use retention definition documented in S-920.

Owner: Sales Ops · Frequency: weekly · Unit: percent

Processes measured by this KPI ​

No process relationships published yet.

Tasks that feed this KPI ​

No task relationships published yet.

OKRs tracked by this KPI ​

No OKR relationships published yet.

Valuation role ​

Valuation link
retention · Primary ops family: RevenueOps
Formula

COUNT(activated_customers_who_retained)/NULLIF(COUNT(activated_customers),0) * 100

Typical data sources
  • product_analytics
  • crm
Chain truth
ValueLog → Task → Process → KPI → OKR → ValuationOps → Enterprise Value
✅ Source of Truth
GFE-SkillSystem/specs/kpis/kpi-definitions.json