Social Engagement Rate

System path

ValuationOps→RevenueOps→KPIs→Social Engagement Rate

Engagement rate for social posts (likes + comments) divided by impressions over a period.

Owner: Marketing Ops · Frequency: weekly · Unit: percent

Operational links

Processes measured by this KPI

No process relationships published yet.

Tasks that feed this KPI

No task relationships published yet.

OKRs tracked by this KPI

No OKR relationships published yet.

Valuation role

Valuation link
brand · Primary ops family: RevenueOps

Formula

(COUNT(likes)+COUNT(comments))/COUNT(impressions) * 100

Typical data sources

• linkedin_analytics
• social_scheduler

Chain truth
ValueLog → Task → Process → KPI → OKR → ValuationOps → Enterprise Value

✅ Source of Truth
GFE-SkillSystem/specs/kpis/kpi-definitions.json