Customer Whitespace Analysis & ICP Mapping

System path

ValuationOps→RevenueOps→Suites→GFE Expansion Suite→Flows→Cross-sell & Up-sell Campaigns→Processes→Cross-sell & Up-sell Campaigns→Tasks→Customer Whitespace Analysis & ICP Mapping

Whitespace accounts list generated; TAM per account calculated; approved in CRM

Domain: marketing · Level: 2 · Owner: Growth Marketing

Upstream system node

This task belongs to Cross-sell & Up-sell Campaigns, which is the operational process that coordinates the work.

Downstream value links

KPIs this task moves

KPI-REV-GEN-QUALIFIED-EXPANSION-WHITESPACE — Qualified Expansion Whitespace Accounts #

OKRs this task supports

OKR-2025-Q1-02 — OKR for Compensation Design

ValueLog proof role

valuelog-proof — ValueLog Proof

Valuation layer touched
This task contributes to KPI movement in: pipeline.

Execution contract

Acceptance criteria

Whitespace accounts list generated; TAM per account calculated; approved in CRM

Inputs

No strict inputs published.

Outputs

No strict outputs published.

Chain truth
ValueLog → Task → Process → KPI → OKR → ValuationOps → Enterprise Value

✅ Source of Truth
GFE-SkillSystem/specs/tasks/M-190.json