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Qualified Expansion Whitespace Accounts #

Qualified Expansion Whitespace Accounts # for Cross-sell & Up-sell Campaigns

Owner: Growth Marketing · Frequency: weekly · Unit: count

Processes measured by this KPI

No process relationships published yet.

Tasks that feed this KPI

OKRs tracked by this KPI

No OKR relationships published yet.

Valuation role

Valuation link
pipeline · Primary ops family: RevenueOps
Formula

COUNT(DISTINCT account_id) WHERE segment = 'Existing' AND expansion_flag = 'TRUE'

Typical data sources
  • crm
  • analytics
Chain truth
ValueLog → Task → Process → KPI → OKR → ValuationOps → Enterprise Value
✅ Source of Truth
GFE-SkillSystem/specs/kpis/kpi-definitions.json