Qualified Expansion Whitespace Accounts #
System path
Qualified Expansion Whitespace Accounts # for Cross-sell & Up-sell Campaigns
Owner: Growth Marketing · Frequency: weekly · Unit: count
Operational links
Processes measured by this KPI
No process relationships published yet.
Tasks that feed this KPI
OKRs tracked by this KPI
No OKR relationships published yet.
Valuation role
Formula
COUNT(DISTINCT account_id) WHERE segment = 'Existing' AND expansion_flag = 'TRUE'
Typical data sources
- crm
- analytics
Chain truth
ValueLog → Task → Process → KPI → OKR → ValuationOps → Enterprise Value
ValueLog → Task → Process → KPI → OKR → ValuationOps → Enterprise Value
✅ Source of Truth
GFE-SkillSystem/specs/kpis/kpi-definitions.json
