Activation Funnel Design

System path

ValuationOps→RevenueOps→Suites→GFE Lead Generation Suite→Flows→Inbound & Product — Product-Led Growth (PLG)→Processes→Inbound & Product — Product-Led Growth (PLG)→Tasks→Activation Funnel Design

Activation funnel documented; onboarding flows live

Domain: marketing · Level: 2 · Owner: Product Marketing

Upstream system node

This task belongs to Inbound & Product — Product-Led Growth (PLG), which is the operational process that coordinates the work.

Downstream value links

KPIs this task moves

KPI-REV-GEN-ACTIVATION-RATE-FIRST-7-DAYS — Activation Rate (first 7 days)

OKRs this task supports

OKR-2025-Q2-PLG — OKR for Inbound & Product — Product-Led Growth (PLG)

ValueLog proof role

valuelog-proof — ValueLog Proof

Valuation layer touched
This task contributes to KPI movement in: pipeline.

Execution contract

Acceptance criteria

Activation funnel documented; onboarding flows live

Inputs

No strict inputs published.

Outputs

No strict outputs published.

Chain truth
ValueLog → Task → Process → KPI → OKR → ValuationOps → Enterprise Value

✅ Source of Truth
GFE-SkillSystem/specs/tasks/M-820.json